Increase brand awareness and give your business a boost by retaining loyal customers and reaching out to prospective customers by using Texting Base for your business’s community management activities via texts.

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Why use SMS for community management messaging?

As a brand or business’s community manager you have to continuously let your customers know that you care for them and the experience they have with your brand. SMS messaging streamlines your workflow and makes sure you reach your audience and even prospects, at all times.

Streamline your brand awareness and marketing activities by making SMS messages and MMS messages your communication channel. Increase sales and brand awareness and make sure your customers and prospects are provided with information and updates close to real time and their queries are addressed promptly.

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SMS messaging for community management: by the numbers

  • Only 21.7% of consumers feel that brands interact with them in a personalized manner.

  • 90% of all customers are willing to interact with their favorite brands.

  • 9 out of 10 leads prefer text messages to calls.

  • Text messages have an open rate of 98%.

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Benefits of text marketing for community management

Text messaging is the best way to reach your audience. There are various benefits of it depending on how you decide to use it to reach out to clients or prospects.

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  • 99% of all text messages are delivered and 90% are read, making them a reliable way of always staying connected to clients or partners.

  • Automate messages to run campaigns, send invites, updates and more to keep your audience and prospects updated.

  • Boost brand awareness through MMS messaging. 

  • Respond to customers efficiently and promptly by texts whenever they want assistance. 

  • Seek feedback and reviews from customers via texts.

  • Increase sales by reaching out to prospects by running text marketing campaigns.

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Uses for sending text messages for community management

Stay connected to your customers to let them know you care about them and their experience.

Inform customers about updates and upgrades in the brand or company.

Invite customers or prospects to events or conferences that increase brand awareness.

Take the feedback or review of your service or product via SMS messages

Reach out to prospects with promotional offers and more to increase sales.

Increase traffic to your social media platforms or website to grow brand awareness.

Retain loyal customers by providing them personalized offers.

Give clients an option to opt out of getting messages whenever they wish.

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(855) 397 6679
Good Morning Erin,

We were glad to have you over at [Insert Shop/Brand Name].

Hope your experience was fantastic. We are now also delivering to your doorstep, download the app to know more - [Insert Link].

Happy Shopping!

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(855) 397 6679
Hello Derek,

[Insert Brand Name] is launching a new line of Vegan Products.

A variety of cereals, condiments, snacks and beverages and meal kits, we have got it all.

Click the link below to order now - [Insert Link].

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(855) 397 6679
Hello Olly,

[Name of Brand] is organizing an event to showcase our latest collection in [Insert Venue] at [Insert Date and Time] and we will be honored to have you attend the same. To book your tickets, click the link below [Insert Link].

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(855) 397 6679
Hey Ryan,

We loved to have you come shopping at [Insert Brand Name].

I’m Alfie and I’d love to get feedback on your experience with us, to help us serve you better. Please take out 5 minutes of your time to fill out this survey [Insert Link].

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(855) 397 6679
Good Evening Yolanda,

For first timers buyers, we at [Insert Brand Name] are offering 15% off on our entire collection and we would be delighted if you’d come to have a look.

Visit our nearest store now or check out our website and order now! [Insert Website URL].

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(855) 397 6679
Hey Rita,

We recently started this “#DressLikeYouAre” challenge on instagram to promote the beauty within all of us. We feel you’re the perfect nomination for it.

Dress up in what defines you, click a pic and do not forget to nominate friends and use the hashtag. 

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(855) 397 6679
Hello Gwen,

It is never too late to get in shape. [Insert Gym Name] is offering 20% off to all those who subscribe to any membership plan, for just this week.

Avail your offer now! Limited slots available. 

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(855) 397 6679
Hi Lilette,

Thank you for signing up to receive texts from [Insert Brand/Business Name] about our updates.

If you want to receive messages from us in the future for the same, please reply to this message with a YES and confirm subscription.

Stay connected to your customers to let them know you care about them and their experience.

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Inform customers about updates and upgrades in the brand or company.

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Invite customers or prospects to events or conferences that increase brand awareness.

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Take the feedback or review of your service or product via SMS messages.

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Reach out to prospects with promotional offers and more to increase sales.

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Increase traffic to your social media platforms or website to grow brand awareness.

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Retain loyal customers by providing them personalized offers.

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Give clients an option to opt out of getting messages whenever they wish.

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What to include in your community management text messages:

It is essential for you to instill trust in your audience and create hype for your brand at all times. Keep your message clean and creative to capture the attention of the reader. Let them know that you are always available to cater to their needs and provide them with information they need.

When communicating with clients via SMS marketing to give them information about your brand, product or service, be clear in your messaging. Structure your messages by dividing it into - greeting, information and call to action to always be crisp but informative in your messages.

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How to start sending text messages as a community manager

To make the best of the the Texting Base SMS marketing tool you first have to follow these simple steps to get started

1.

Sign up for Texting Base

Sign up for Texting Base for free for 14 days. After that, you can choose the plan that best fits your needs.

2.

Migrate your current contact list

Don’t lose the progress you have already made. Texting Base makes it simple to upload your existing contact list so you can keep building your text marketing strategy without having to start from scratch.

3.

Build your community management text message scripts

Save time in the future by spending some time working on your Community Management marketing text templates now. You can always customize any text you send, but having templates for common interactions saves you hours of work every week.

4.

Choose your campaign keyword

Your campaign keyword is the phrase or single word that your prospects can use to opt into your contact list via text message. For your insurance agency, this word could be the name of your business or even something catchy, such as “COMMUNITY TEXT.”

5.

Get the word out

Once you have chosen your campaign keyword, it’s time to let prospects know they can opt into your SMS contact list and get helpful information. You can get the word out by sending out a mass email, adding the campaign keyword to your website, posting the keyword on your social media platforms and simply telling everyone you meet. Use MMS Messages for more creativity. 

6.

Start sending community text messages

As your customer base grows, you need to make sure you can make them all know that you are always there to assist them. Texting Base makes that part easy. Automate replies, informative messages and more with our texting platform.

Helpful resources for community management text message :

SMS marketing guide
Know the laws of SMS marketing 
Make sure you never flood a client’s message inbox
Harness the power of SMS marketing to increase brand awareness
Use templates to provide customer support promptly
Be informative but concise in your messages 
Add a personal touch to your messages but stay formal in tone
Use creative SMS campaigns that inspire others

Community management text message templates

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Hi [Insert Name], Aren’t you running out of groceries? We at [Insert Brand Name] miss you and will be happy to be of service to you. Place your order now on the following link and get your delivery in a jiff [Insert Link].

Good Morning [Insert name][Insert Brand Name] has launched 6 new flavours of ice creams. Visit your nearest store or order online now [Insert link]. Don’t miss out, It is yummy and you know it!

Good Evening [Insert name]If you are interested in the latest trends of fashion, visit the fashion expo held in [Insert Venue] from [Insert Date]. No registration, no fees, just walk in and see what we have in store for you.

Hi [Insert name]At [Insert Brand/Community name], we believe there’s nothing more unstoppable than the power of people. Thank you for joining us in our mission to [Insert Mission].

Hello [Insert name]We are sorry to hear that you are upset with your delivered items. I'm here to help you with your exchange/ return. Can you please help me understand your problem a little better?

Hello [Insert name][Insert Brand] is offering 20% off, upto $50, on your purchase at our store or website till [Insert Date]. Take a look at all our products to order online [Insert Link] and place your order now!

Laws for sending community management text messages

Your Community Management messages have to follow specific rules and guidelines to stay compliant to the laws of SMS marketing when using it as your communication channel. Abiding by the set rules saves your business to not get flagged.

Your business should have a standardized way of communication to communicate clear information always. Learn more about SMS marketing to create text message campaigns for all your delivery customers.

More about SMS marketing

Here is what you need to include in your texts to stay compliant:

  • Give your customers an option to opt out of receiving messages

  • Do not flood the client’s inbox with unnecessary texts

  • Stay informative yet crisp when messaging your customers

Get started texting today

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