Real estate text message marketing is how realtors, agents, brokers, and investors across the U.S. are taking their businesses to new heights. Text marketing helps real estate agents streamline communication with prospects, follow up with leads, and ultimately sell more properties.

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Why use SMS for real estate marketing?

Dozens of clients need to hear from you now — not the next time they check their voicemail or email. Texting is the only communication method fast enough to keep up with your busy schedule.

You need to send real estate texts that get results. With Texting Base, you can automate messages to all of your contacts to get more listings in front of more people. That means you can close more sales.

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Text Marketing for Realtors: By The Numbers

  • Real estate messages to clients have a 98% open rate.

  • Real estate text messages get a 45% response rate.

  • Among potential home buyers, 62% prefer to get information about new properties via text messages.

  • Only 15% of real estate agents send text messages to clients, but 40% of prospects prefer communicating via text over communicating by phone.

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Benefits of text marketing for real estate agents

The potential benefits of SMS and MMS for real estate marketing are endless, but the most important benefit for agents is higher revenue.

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  • Initiate mass client texting campaigns directly from your smartphone.

  • Set up automated text messages that send high-value listings to your preferred contacts.

  • Create more touch points with prospects to foster engagement and keep deals moving down the pipeline.

  • Get your message out and truly heard. Contacts read most text messages within five minutes.

  • Review texting analytics to make data-driven decisions about your text marketing.

  • Send custom messages to single prospects, groups and more.

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real estate sms marketing use cases

Send pictures of properties with prospects.

Real estate agents can use in their text message marketing to send images of their listings to prospects.

Let your contacts know when you’re available for showings.

SMS can be a great tool for scheduling showings with prospects. You can use text messages to inform an individual prospect or a group of your availability to show some of your new listings.

Request referrals and offer incentives.

Everyone in real estate knows how valuable referrals are. You can use texting to send messages to satisfied customers asking them if they know anyone looking to buy or sell a property. This is one of the many ways text marketing is a great lead generation tool for real estate.

Ask new contacts about the kinds of listings they would like to see.

Agents can use real estate SMS marketing to engage in 1-on-1 conversations with prospects to learn their housing preferences and further qualify them for a showing. This streamlines the lead qualification process as it eliminates the need for lengthy phone calls or emails.

Provide more details about specific properties your clients are interested in.

Do you have a prospect asking for more information about a specific listing? SMS makes providing property details easy and more engaging. You can create automated responses or have a live agent engage in conversation about specific listings with prospects all via text.

Follow up on properties and gauge your prospects’ interest.

Text message marketing for real estate reduces the time and effort it takes to maintain an effective follow up process. You can easily schedule follow up messages to prospects to determine whether or not they are still interested.

Schedule meetings, showings, closings and more.

Utilizing SMS is an excellent way to increase your meetings and showings via appointment reminders. Sending meeting invites and confirmations via text is a great way to reduce no-shows and sell more properties.

Send thank you messages to clients you have worked with.

In real estate, a thank you message can go a long way. Use text messaging to personalize your thank you messages to help build better relationships with your valued client base.

(855) 397 6679
Hi, Neesa,

I have a few properties that I think you’ll want to see.

They are all newly on the market and meet your specifications.

When would be a good time to do some walkthroughs?

(855) 397 6679
Happy Friday, John!

Check out this house that was just listed:  


Want to schedule a viewing?

(855) 397 6679
Hi, Sammie!

I sent you an email with the new buyer’s agent agreement to sign.

I just wanted to make sure you received it and answer any questions you have.

(855) 397 6679
Thank you so much for your time today, Jason!

It was great to meet you and the family and show you some homes.

Looking forward to helping you find your dream home!

(855) 397 6679
Hi, Emilia!

Red Branch Realty would love to text you when we get new listings that match your criteria.

Would that be OK?

Reply YES to opt in or NO to opt out.

(855) 397 6679
Hi, Aidan.

We’re so glad to hear that you were happy with your agent!

Would you be willing to refer a friend or family member to work with us on their home search?

(855) 397 6679
Good morning, Rose!

We have several new listings that might interest you.

Would you like us to send over some more details?

Reply YES for more information.

(855) 397 6679
Hello, Sean!

I’m blocking off Thursday afternoon to do some showings in the Ruby Heights neighborhood.

Feel free to let me know if you’d like to meet up!

What to include in your real estate SMS marketing messages

There’s an art to real estate texts that get results. Your messages need to stand out from the crowd and drive real engagement that can lead to sales. Here’s what you need to include in your real estate messages to clients:

Give your prospects all the information they need to decide whether they want to view a property. Include the address, the number of bedrooms and bathrooms, the lot specifications and the price. End with a call to action to text back, call you or email you.

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How to start with text marketing for real estate

To be the best text message marketing service real estate agents love, Texting Base has worked hard to make real estate text message marketing simple. Here’s how it works:


Sign up for Texting Base

Sign up for Texting Base for free for 14 days. After that, you can choose the plan that best fits your needs.


Migrate your current contact list

Don’t lose the progress you have already made. Texting Base makes it simple to upload your existing contact list so you can keep building your text marketing strategy without having to start from scratch.


Build your real estate text message scripts

Save time in the future by spending some time working on your real estate text templates now. You can always customize any text you send, but having templates for common interactions saves you hours of work every week.


Choose your campaign keyword

Your campaign keyword is the phrase or single word that your prospects can use to opt into your contact list via text message. For real estate agents, this word could be the name of your business or even something catchy, such as “DREAMHOME.”


Get the word out

Once you have chosen your campaign keyword, it’s time to let prospects know they can opt into your SMS contact list and get new listings and other helpful information. You can get the word out by sending out a mass email, adding the campaign keyword to your website, posting the keyword on your social media platforms and simply telling everyone you meet.


Start sending real estate text messages

As your contact list grows, the only thing you have left to do is to start sending out real estate texts that get results. Texting Base makes that part easy. Automate replies, texts about listings and more with our real estate text platform.

Helpful resources for real estate text messaging:

SMS marketing guide
8 creative SMS marketing campaigns to inspire you
23 professional text message examples to inspire your SMS campaign
How to write a great appointment confirmation text
SMS compliance guide
The best time to send marketing text messages: 4 tips to nail your timing
10 free appointment reminder text message templates
9 ways to grow your SMS subscriber list

Real estate text message templates


texting base is fully sms compliant

Mass SMS for real estate marketing, or any other industry, has to follow specific rules and guidelines. These rules change all the time, and failing to comply can get real estate agents in real trouble. Our AI-based compliance technology makes sure you never get labeled as spam.

More about SMS marketing

Here is what you need to include in your texts to stay compliant:

  • Simple, clear instructions for contacts to opt out

  • A statement that defines how often you plan to send mass messages

  • A promise to never send information that is unrelated to real estate

Our SMS marketing features


Group Texting

Send text messages to groups of customers simultaneously with our group texting service.



Use automated text messages to put your real estate SMS marketing on autopilot.


MMS Marketing

MMS marketing allows you to send pictures, videos and other rich media to prospects.


Two-Way SMS

Respond to everyone who replies to your SMS marketing messages.


Text Keywords

Prospects can text a custom keyword to join a group, schedule a viewing and more.


Scheduled SMS

Write messages ahead of time and schedule them to be sent at a convenient time.

Get started texting today