What is text banking?

Text banking information directly to prospective clients, buyers, or partners that allows you to boost your annual revenue instantly. It’s as simple as one mass, automated loan or banking text. 

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Why text SMS banking and loan information

In the loan and banking industry, everything you do is time-sensitive. It’s not uncommon to lose out on a client or deal as you wait patiently for them to check their voicemail.

That's why it's time to integrate loan & banking text message marketing for your business today. Compared to phone calls, texting has much higher response rates as it's quick and even a preferred form of communication for most.

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SMS mortgage & banking marketing statistics

  • 62% of prospects would rather get loan and banking info via texts

  • 50% of local searches are done on mobile devices, which means most of your prospects will see your messaging

  • 49% of prospects want an instant response from you, which is easily accomplished via SMS

  • Loan and banking SMS messages achieve a 45% response rate

  • 40% of your prospects would rather communicate via texting than the phone

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Benefits of text marketing for loan and banking agents

There are countless benefits of text marketing for loan and banking agents. Ultimately, the power of text marketing helps to increase your business results.

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  • Launch mass messaging campaigns from the convenience of your own device

  • Emails get lost easily in a sea of spam, while 82% of text messages are read within five minutes

  • Text messages provide a more personal touch to your marketing efforts

  • Give your prospects visibility through texting lists and analytics

  • Send custom messages based on prospective preferences

  • Set automatic SMS mobile banking texts that send out specific loans products

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Uses for sending loan & banking text messages

Ask about the availability of your leads

Send market updates

Follow up with prospects and make sure they received your emails

Send a thank you

Ask if they want new loan updates

Ask if they know someone they can refer

Ask if a lead would like the specifications on specific loans

Let leads know when you’re next available

Text a loan offer SMS message to prospects

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(855) 397 6679
Hi, Trevor,

I have a few loan options that I think you’ll want to see.

They are all uniquely designed products that meet your specifications.

When would be a good time to set up a meeting to discuss more details?

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(855) 397 6679
Happy Friday, Olivia!

Here’s the latest info on the loan products you’ve had your eye on:

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Want to schedule a meeting to talk about details?

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(855) 397 6679
Hi, Teresa!

I sent you an email with the new buyer’s agent agreement to sign.

I just wanted to make sure you received it and answer any questions you have.

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(855) 397 6679
Thank you so much for your time today, Tyler!

It was great meeting you and chatting about some of your financial needs.

I’m looking forward to helping you and your family find the right loan to get you into your dream home!

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(855) 397 6679
Hi, Ava!

JPMorgan Chase would love to text you when we get new loan products that match your criteria.

Would that be OK?

Reply YES to opt-in or NO to opt-out.

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(855) 397 6679
Hi, Alden.

We’re so glad to hear that you were happy with your agent!

Would you be interested in referring a family member or friend to work with us in the future?

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(855) 397 6679
Good morning, David!

We have several new loan products that might interest you.

Would you like us to send over some more details?

Reply YES for more information.

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(855) 397 6679
Hello, Alexis!

I’ll be out of the office next Monday for the holiday, but will be available during regular hours for the rest of the week.

Feel free to let me know if you need anything urgently or would like to touch bases next week.

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(855) 397 6679
Hi, Travis.

I know that you are currently interested in a jumbo loan and right now our rates are lower than ever!

Would you like to set up a time to chat more?

What to include in your loan & banking SMS messages

It’s crucial to be creative with your loan and banking SMS messages and include relevant information. Be one step ahead of the game by anticipating everything leads need to know about a loan product, such as the interest rate, term length, and monthly payments.

As an added bonus, you can also use SMS messaging to help capture prospects’ email addresses. Some people may prefer receiving this information via email, so use this method to build out your email marketing campaigns more effectively.

A vital element of all effective loan and banking SMS messaging is adding in your scheduling link so you can get hot prospects scheduled as quickly as possible.

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How to text banking and loan SMS messages

It’s easy to get started with sending SMS loan & banking messages. Here’s how:

1.

Sign up for a text marketing platform

The average person receives 121 emails per day. It’s no wonder that your email marketing campaigns can get lost amongst the masses. Unlike emails, though, people don't receive as many texts in a day and are much more likely to view your content. In fact, 82% of text messages are read within five minutes.

2.

Upload a current list of contacts

Once you have your chosen platform and your plan is in place, you will need to upload your current contacts list to start sending out your targeted messages right away.

3.

Compile text templates

Begin creating text templates that will act as a generic message that you can edit as needed. For example, you can set up welcome text templates to send to any new prospect you receive and customize it with their name before sending each time.

4.

Set up a campaign keyword

Next, you'll need to choose a campaign keyword to get started with your SMS marketing efforts. A campaign keyword is the word or phrase your prospects use to opt-in to your SMS marketing list. Keep it short and sweet. You don’t want anyone misspelling or getting frustrated over intricate details.

5.

Promote your keyword

Now that you have established your campaign keyword, it’s time to start promoting across any communication channels you currently have set up.

6.

Send loan & banking texts

As you begin building your texting list, it’s time to start sending out your loan & banking texts.

Helpful resources for loan & banking text messages:

SMS marketing guide
Grow your SMS and email subscriber list
Inspire your clientele to reach out
Make creative SMS marketing campaigns directed at your prospects
Get to know SMS compliance
Save time with appointment reminder text message templates
Write a great appointment confirmation text
Know the best time to send loan and banking marketing text messages

Loan & banking text message templates

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Benefits of text marketing for loan & banking agents

There are countless benefits of text marketing for loan and banking agents, but you must remember to abide by texting laws. You can only message people who have provided their consent. Otherwise, legal issues may arise.

More about SMS marketing

Here is what you need to include to text banking and loan information while staying compliant:

  • State that you'll never send non-loan or banking information

  • Make sure clients know it is a secure text

  • Clear instructions for opting out

  • Explanation of how often you will message

Get started with Texting Base today

Access all Texting Base features free for 14 days, then decide which plan best suits your needs.

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