That's why it's time to integrate loan & banking text message marketing for your business today. Compared to phone calls, texting has much higher response rates as it's quick and even a preferred form of communication for most.
62% of prospects would rather get loan and banking info via texts
50% of local searches are done on mobile devices, which means most of your prospects will see your messaging
49% of prospects want an instant response from you, which is easily accomplished via SMS
Loan and banking SMS messages achieve a 45% response rate
40% of your prospects would rather communicate via texting than the phone
There are countless benefits of text marketing for loan and banking agents. Ultimately, the power of text marketing helps to increase your business results.
Launch mass messaging campaigns from the convenience of your own device
Emails get lost easily in a sea of spam, while 82% of text messages are read within five minutes
Text messages provide a more personal touch to your marketing efforts
Give your prospects visibility through texting lists and analytics
Send custom messages based on prospective preferences
Set automatic SMS mobile banking texts that send out specific loans products
Ask about the availability of your leads
Send market updates
Follow up with prospects and make sure they received your emails
Send a thank you
Ask if they want new loan updates
Ask if they know someone they can refer
Ask if a lead would like the specifications on specific loans
Let leads know when you’re next available
Text a loan offer SMS message to prospects
I have a few loan options that I think you’ll want to see.
They are all uniquely designed products that meet your specifications.
When would be a good time to set up a meeting to discuss more details?
Here’s the latest info on the loan products you’ve had your eye on:
Want to schedule a meeting to talk about details?
I sent you an email with the new buyer’s agent agreement to sign.
I just wanted to make sure you received it and answer any questions you have.
It was great meeting you and chatting about some of your financial needs.
I’m looking forward to helping you and your family find the right loan to get you into your dream home!
JPMorgan Chase would love to text you when we get new loan products that match your criteria.
Would that be OK?
Reply YES to opt-in or NO to opt-out.
We’re so glad to hear that you were happy with your agent!
Would you be interested in referring a family member or friend to work with us in the future?
We have several new loan products that might interest you.
Would you like us to send over some more details?
Reply YES for more information.
I’ll be out of the office next Monday for the holiday, but will be available during regular hours for the rest of the week.
Feel free to let me know if you need anything urgently or would like to touch bases next week.
I know that you are currently interested in a jumbo loan and right now our rates are lower than ever!
Would you like to set up a time to chat more?
Ask about the availability of your leads.
Send market updates.
Follow up with prospects and make sure they received your emails.
Send a thank you.
Ask if they want new loan updates.
Ask if they know someone they can refer.
Ask if a lead would like the specifications on specific loans.
Let leads know when you’re next available.
Text a loan offer SMS message to prospects.
As an added bonus, you can also use SMS messaging to help capture prospects’ email addresses. Some people may prefer receiving this information via email, so use this method to build out your email marketing campaigns more effectively.
A vital element of all effective loan and banking SMS messaging is adding in your scheduling link so you can get hot prospects scheduled as quickly as possible.
It’s easy to get started with sending SMS loan & banking messages. Here’s how:
The average person receives 121 emails per day. It’s no wonder that your email marketing campaigns can get lost amongst the masses. Unlike emails, though, people don't receive as many texts in a day and are much more likely to view your content. In fact, 82% of text messages are read within five minutes.
Once you have your chosen platform and your plan is in place, you will need to upload your current contacts list to start sending out your targeted messages right away.
Begin creating text templates that will act as a generic message that you can edit as needed. For example, you can set up welcome text templates to send to any new prospect you receive and customize it with their name before sending each time.
Next, you'll need to choose a campaign keyword to get started with your SMS marketing efforts. A campaign keyword is the word or phrase your prospects use to opt-in to your SMS marketing list. Keep it short and sweet. You don’t want anyone misspelling or getting frustrated over intricate details.
Now that you have established your campaign keyword, it’s time to start promoting across any communication channels you currently have set up.
As you begin building your texting list, it’s time to start sending out your loan & banking texts.
We just uploaded the latest information on loan trends for this year. Click here to read all about what to expect through the EOY.
You have been pre-approved for a personal loan valued at up to $600,000. Call us today for receiving more information.
Mortgage rates are at an all-time low today! Click here to see the latest rates and schedule a meeting.
[Insert Name], there’s never been a better time to buy a new car with rates as low as they are. We have a few different options to choose from!
Good news, [Insert Name]! You’re eligible for an interest rate reduction on your current auto loan. Click here to schedule an appointment to meet with your loan advisor today.
Looking to refinance your home? Now’s the time to do it! Call us today and see what rates we can get set up for you.
There are countless benefits of text marketing for loan and banking agents, but you must remember to abide by texting laws. You can only message people who have provided their consent. Otherwise, legal issues may arise.
State that you'll never send non-loan or banking information
Make sure clients know it is a secure text
Clear instructions for opting out
Explanation of how often you will message