62% of donors would rather get a text to donate.
Fundraising efforts using texting services achieve a 45% response rate.
50% of local searches are done on mobile devices, which means most of your donors will see your messaging.
49% of donors are looking for an instant response from you, which is easily accomplished via SMS.
40% of your donors would instead communicate via texting than the phone.
There are countless benefits of text messaging a fundraising letter. Above all, the power of a texting service for SMS donations will increase your overall participation.Try us free
Set an automatic thank you letter for funding support.
Fundraising direct messaging provides a more personal touch to your attempted outreach.
Send a custom fundraiser invitation.
Launch a fundraising event welcome letter.
82% of text messages are read within five minutes.
Text easy to follow donation links, giving your donors ultimate visibility to your cause.
Promote your mailing list and ask them to join.
Send a thank you.
Ask if they have any feedback.
Let donors know where their money is going.
Ask if they know someone they can refer.
We have a super exciting mailing list filled with all of our latest fundraising efforts and causes. Would you be interested in joining our mailing list to hear more?
Reply YES to opt-in or NO to opt-out.
We know you have lots of causes to choose from, which is why we’re thankful you chose us!
Did you have any feedback regarding our recent donation outreach?
I’d love to hear more about what you think of us so far.
Your recent donation of $[dollar amount] is going to help the children of St. Anthony’s Church have hot meals this Christmas Day.
We can’t thank you enough for making this dream come to life!
Thank you again for your recent donation.
Do you have any contacts you think might be interested in our cause? I’d love to reach out to them directly and introduce myself.
Promote your mailing list and ask them to join
Send a thank you
Ask if they have any feedback
Let donors know where their money is going
Ask if they know someone they can refer
Some donors may still prefer to receive donation information via email, so you can effectively use SMS to build your email marketing campaigns.
It’s easy to get started with a donation texting program. Here’s how:
If you’re finding your email marketing efforts get lost in the shuffle, don’t be surprised. The average donor receives 121 emails per day and far fewer texts. Up to 82% of text messages are read within five minutes, making texting much more effective.
Once you have chosen a platform, it’s time to upload the current contacts you have from your existing mailing list. As you enter them in, you can begin sending out your targeted messages right away.
Templates are helpful because you can edit them as you need. This specific texting service will act as a generic message. For example, you can set up a thank you for your donation template to go out anytime funds are received.
A campaign keyword is used for donors to opt-in to your SMS marketing list. Ideally, you will need to choose a campaign keyword that is short and sweet.
After you have figured out your campaign keyword you need to get it out there to the people. Start talking about it ASAP and get your SMS fundraising kick started.
Start your fundraising text messaging right away as you begin building your texting list.
[Insert Name], it’s been a while. Could I give you a call to see what’s been holding you back from participating in our most recent fundraising events?
We are adding a weekly toy drive this December where we will feature one new cause per week. Click here for more details and to find out how to get involved.
You’re scheduled for a meeting at 10:00 AM on Tuesday, November 23rd.
We’re so happy you joined us yesterday. Would you be interested in setting up a one-on-one meeting to discuss any feedback about our fundraising efforts?
Holidays are around the corner - do you know what our donation schedule looks like this year?
There are countless benefits of text messaging services for fundraising. Remember to abide by texting laws when utilizing these services. Only message people who have provided their consent for your text messaging services otherwise, you may be faced with legal issues.
State that you'll never send non-charity-related information
Explain how often they will receive messages
Make sure consumers know it is a secure text
Provide them with clear instructions for opting out