Use text message marketing for gyms and fitness centers to attract potential customers and retain your loyal ones by staying connected to them at all times, via SMS. Give them timely updates, promotional offers and more.

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Why SMS Marketing for Gyms and Fitness Centers?

As a gym or fitness center executive you understand the importance of every member. For their well being and your business it is essential to always be there for them. With a high open and response rate, SMS messages are an assured way to reach them and your prospects anytime.

Run signup, member engagement and renewal or general information campaigns to reach them timely. Streamline your workflow and your marketing activities using SMS messages and MMS messages and start focusing on harnessing its power to improve customer experience, engage patients and grow your business.


SMS messaging for gyms and fitness centers: by the numbers

  • 9 out of 10 leads prefer text messages to calls.

  • Text messages have an open rate of 98% as opposed to 21% of emails.

  • 80% of the hIghest mobile-using generation, millennials and Gen Z, are some health club’s members.

  • 90% of all text messages are read within the first 3 minutes of message delivery.

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Benefits of text messaging for gyms and fitness centers

Text messaging is the best way to reach your audience. There are various benefits of it depending on how you decide to use it to reach out to clients or prospects.

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  • 99% of all text messages are delivered and 90% are read, making them a reliable way of always staying connected.

  • Send updates and reminders to customers about gym upgrades, membership status, renewals or even important days. 

  • Introduce and showcase new services and equipment through MMS messaging.

  • Automate educational messages to prospects and clients about fitness and the best practices for them.

  • Streamline operations and customer care by providing support efficiently and promptly by texts.

  • Increase sales by reaching out to prospective members with promotional offers.

Uses for sending text messages for gyms and fitness centers

Send membership renewal and status information to clients timely

Arrange sessions and meetings with trainers via SMS Messaging

Be accessible to clients at all times to address their queries and concerns. You can send MMS Messages for different media for the same

Send mass SMS messages to prospects to market your agency, increase sales and boost your business

Inform clients of updates and upgrades in your gym or fitness center

Send reminders and news about day to day activities and major events at the gym

Retain loyal customers by providing them personalized offers

Give clients an option to opt out of getting messages whenever they wish

(855) 397 6679
Good Morning Harold,

We miss you at [Insert Gym Name]! We noticed that you have not renewed your membership yet. To get more information about our plans please reply to this message, we’d be glad to be of assistance.

(855) 397 6679
Hello Noah,

This is just a reminder that your personal training session with your trainer, Frederick, is scheduled for tomorrow at 8AM. Feel free to reach out to us with any questions. Stay Fit! Stay Healthy!

(855) 397 6679
Hi Tina,

As requested, here is the weekly schedule for our morning batches at [Insert Fitness Center Name]. Let me know if you have any questions. [Insert Image].

gym message
(855) 397 6679

It is never too late to get into shape. We at [Insert Gym Name] are offering new joinees 20% off on their membership this season. Enroll before January 5th, 2022, to avail the offer.

(855) 397 6679
Good Evening Miranda,

We’ve now got brand new equipment for you at [Insert Fitness Centre Name]. State of the treadmills, weights, cycles and much more. Try them all this coming Monday. We can’t wait to have you back.

(855) 397 6679
Hey Roger,

It’s Jacob from [Insert Gym Name]. I just wanted to inform you that the gym will be closed for renovation from May 3rd to 8th, 2022. Thank you for your patience. See you soon!

(855) 397 6679
Hello Greg,

Thank you for being a part of the [Insert Gym Name] family for the past 3 years. To show our appreciation, we are offering you three months free with the renewal of your next membership. Healthy bodies make healthy minds.

(855) 397 6679
Hi Maya,

Thank you for signing up to receive texts from [Insert Gym Name] about our membership plans. If you want to receive messages from us in the future for the same, please reply to this message with a YES and confirm subscription.

What to include in your gyms and fitness centers text messages

It is essential for your clients to trust you. For that reason, always introduce yourself first and let them know who they’re talking to. Keep the message short and sweet by being crisp with words and also polite. Lastly, always have a clear call to action, let people know the solution to their problem.

When communicating with clients via SMS marketing to give them information about your gym, membership renewal reminders or promotional offers let them know you hear their problems and have the solution. Structure your messages by dividing it into - greeting, information and call to action.


How to start sending text messages about your gyms and fitness centers

To make the best of the the Texting Base SMS marketing tool you first have to follow these simple steps to get started


Sign up for Texting Base

Sign up for Texting Base for free for 14 days. After that, you can choose the plan that best fits your needs.


Migrate your current contact list

Don’t lose the progress you have already made. Texting Base makes it simple to upload your existing contact list so you can keep building your text marketing strategy without having to start from scratch.


Build your gyms and fitness centers text message scripts

Save time in the future by spending some time working on your Gyms and Fitness Center marketing text templates now. You can always customize any text you send, but having templates for common interactions saves you hours of work every week.


Choose your campaign keyword

Your campaign keyword is the phrase or single word that your prospects can use to opt into your contact list via text message. For your insurance agency, this word could be the name of your business or even something catchy, such as “FITNESS MARKETING.”


Get the word out

Once you have chosen your campaign keyword, it’s time to let prospects know they can opt into your SMS contact list and get helpful information. You can get the word out by sending out a mass email, adding the campaign keyword to your website, posting the keyword on your social media platforms and simply telling everyone you meet. Use MMS Messages for more creativity.


Start sending gyms and fitness centers text messages

As your customer base grows, you need to make sure you can make them all know that you are always there to assist them. Texting Base makes that part easy. Automate replies, informative messages and more with our texting platform.

Helpful resources for gyms and fitness centers text
messages :

SMS marketing guide
Know the laws of SMS marketing
Use creative SMS campaigns that inspire others
Make sure you never flood a client’s message inbox
Use set templates to provide customer support promptly
Be informative but concise in your messages
Add a personal touch to your messages but stay formal in tone
Leverage the power of SMS marketing

Gyms and fitness centers text messaging templates


Laws for sending gyms and fitness centers text messages

To not get flagged, your Gyms and Fitness Centers have to follow specific rules and guidelines and have to stay compliant to the laws of SMS marketing when using it as your communication channel.

Your business should have a standardized way of communication to communicate clear information always. Learn more about SMS marketing to create text message campaigns for all your delivery customers.

More about SMS marketing

Here is what you need to include in your texts to stay compliant

  • Give your customers an option to opt out of receiving messages

  • Do not flood the client’s inbox with unnecessary texts

  • Stay informative yet crisp when messaging your customers

Get started texting today